They are all around us. On posters, on television, in magazines. Ultra-thin models strutting along the runways of London, New York and Milan wearing the latest items from today’s designers. Their petite figures and constant pouting are all around us. But who captures these images that completely surround us and tell us how to look? These images are the products of years of experience and study, manipulating the light and colour while considering the composition to produce the most attractive images possible to display new fashion. They are the products of the fashion photographer.
Names like Michael Muller and Patrick Demarchelier are as famous as super models in the world of fashion. They command a special brand of power in being the arbiters of visual taste and are celebrated accordingly.
Money and fame may be the dream of any aspiring young newcomer, but entry to this exclusive universe is as difficult as it is desirable. To reach the golden heights that many hunger for, one must extraordinary ambition and persistence. With every successful fashion photographer, there are thousands left in the gutter promoting their work in hope of being picked up.
You have to study your subject every day. Read, learn and think about everything you encounter. Everything you experience will contribute to how you perceive the world and consequently your art. Read fashion magazines whenever you can and invest in some quality fashion photography books. You can get some off Amazon.com easily. If you’re serious about fashion photography then you need to have at least one professional-grade camera, some basic lighting equipment and a tripod. Look into the different types of camera as they will affect the photos you take.
Having a great portfolio to show off your work is vital to success. Have at least 20 photos in it to give you room to show off your skill in producing a range of styles. Developing photographs in the 4×5″ format is the best way to display your work. If your work is in a publication, use that as well. If you are having trouble getting any of these, a good quality 8×10″ will suffice. Make sure you show your ability to take photographs of different aspects of the human figure. A full figure photo with character will take you a long way.
Fashion is about accessories too so a close-up partial body shot can make a great photo- say an image of a watch on a young woman’s wrist. When you apply for a job be aware that you may have to leave your portfolio there for a couple of weeks. To deal with this you should make copies of your portfolio so that you can apply for more than one job at the same time.
Today it is becoming necessary to upload your work online. Make sure you website has a great look- you are an artist after all and presentation is everything. You can promote you work for free by entering it into online contests. The internet is a great place to network for professionals, so make sure you use it.
Fashion editors want to see a unique perspective in your work. They want to see character and soul. Spend time learning the technical side of the art so that your creativity won’t be limited by technical ignorance. If you have can endure the hardship of establishing yourself in this industry, you will reap the rewards later. Just keep improving yourself and don’t give up.
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